We founded Unleashed for one simple purpose: to educate and implement science backed hydration. Unknowingly, many people suffer from the lack of hydration. However, we wanted to create an environment and culture that promotes daily hydration through salt and electrolytes. Just like my past self, too many people focus on the consumption of water as a direct solution to hydration. As I realized later on, without the necessary salt and electrolytes in my diet, it was impossible to hydrate efficiently every day. That is exactly why we created UNLEASHED. We wanted to create a product that would allow individuals to hydrate properly every day without breaking the bank.